Why Blog Regularly? The importance of regular blog posts
If you’re like most people who are starting out with a new website or developing their small business online, you’re probably wondering “Why is it important to post to a blog regularly?”
Well, at the very least you are probably wondering why your web developer keeps harping on about blog posts.
Blogging is a great way to share insights and information with followers, and it can help establish your personal brand. If you want to be seen as an expert in your field, then you should post regularly to your blog. This will also allow you to build trust and authority by demonstrating that you’re committed and knowledgeable about your subject matter.
Establishing a blogging routine will make it easier to share information and knowledge with others. This will help you to grow your audience, and it will give you a consistent platform from which to promote your expertise.
Why is it important to post to a blog regularly?
Regular blogging can help increase website traffic which can lead to social media follows and more sales. Regularly posting blog articles is a key search engine optimisation (SEO) strategy.
SEO is a long-term strategy designed to help your company rank higher in search engine results pages (SERPs) over time. So, don’t be discouraged if there isn’t an immediate spike in traffic after publishing your first post; SEO takes time, so you shouldn’t expect results overnight.
Essentially, the more regularly you post, the better the SERP results you can expect over time.
If that wasn’t enough, here are five more reasons to publish blog posts regularly:
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- It positions you as an authority on your topic and boosts your credibility
- Blogging is an effective tool for building relationships with current and potential customers and businesses
- Your blog posts reach a wider audience than your social media updates; blogging helps extend your network and can be reused as YouTube videos or infographics
- A regular posting schedule encourages site visitors to come back regularly
- Blogging is a great way to share insights and information with followers, and it can help establish your personal brand.
How often should you be blogging?
This is a common question, and there are no hard-and-fast rules in terms of how frequently to post. However, there are some benefits to blogging regularly, and this is more likely to give you a better outcome.
We recommend that you post at least once per week if your aim is to establish yourself as an authority figure in your area of expertise. This will help to build trust and authority, as well as demonstrating your commitment and knowledge about the subject matter.
Establishing a blogging routine makes regular blogging second nature.
A great way to get increase your blogging frequency is through an editorial calendar that includes key dates of when blog posts are due, the topics of the blog posts, who is writing them, and when they are scheduled to go live. This ensures you don’t miss a deadline, and it will help keep your blog posts relevant.
The important thing is to find what works for your personal style, your available time, and the subject matter of the blog posts you’re writing.
By establishing a regular blogging routine that fits in with your schedule, you’ll see it becomes second nature to publish your blog posts regularly.
What is a good length for blog posts?
Blog posts should be between 750 and 1500 words; this is ideal for search engine optimisation (SEO).
If you want to attract visitors to your website – and not just to your blog – then it’s recommended that you write longer pieces.
However, if your aim is to attract visitors to your site, but also encourage them to sign up for your email list or download an eBook, then you should consider writing shorter posts.
With posts around this size, it is easily achievable to be able to blog regularly.
When you’re writing your blog post, consider your target audience. What do they want to read? Which topics are most relevant to them? Ask yourself these questions and write accordingly.
If you have trouble coming up with ideas or writing content, then find people who can help.
You could ask friends or colleagues for their input; your employees may be able to help with writing, or maybe you can pay for assistance from a freelance writer.
Another option is to use blog post ideas and examples as inspiration.
There are thousands of blogs available online, so why not research popular posts and learn from them? Which topics do they cover – and which ones don’t they discuss? What makes their posts so appealing to readers? Which posts have had the most shares and comments?
Over writing and publishing blog posts?
If you’re feeling lost or overwhelmed by the world of blogging, don’t know which keywords to target or what a ‘keyword’ is, we’d suggest hiring a digital agency.
Digital agencies, like Little Fat Birdie, are professionals at search engine optimisation and are able to create high-quality content that helps boost visitors to your site.
Conclusion
As you can see, there are several reasons why it is important to post to a blog regularly.
It positions you as an authority in your field of expertise, which boosts your credibility, encourages more visitors to keep coming back, and extends your network.
What more could you want? So, what are you waiting for – it’s time to start blogging!
