How to choose a web designer

Online marketing is now one of the best methods of advertising any business, and if you have a well-designed website you will be able to attract more customers. Considering this, choosing the ideal web designer is vital.
How to choose a web designer

If you are a small business owner and you are trying to figure out how to choose a web designer, the guidelines below should help you make the right choice. Online marketing is now one of the best methods of advertising any business, and if you have a well-designed website you will be able to attract more customers. Considering this, choosing the ideal web designer is vital. There is a lot that goes into the process of designing a website. A good designer must ensure that apart from clearly portraying your vision to the world, they must also take into account the functional and logistical requirements. The website must also be visually appealing to the clients.

Guidelines on how to choose a web designer


Before you choose a designer, it is important that you go over several portfolio pieces. Because web designing is all about the visual aspect of a site, it is necessary to go through the portfolio pieces that the designer has done before. That will give you an idea of their capabilities. However, as you are searching for the right person for the job, bear in mind that the portfolio pieces are not in any way reflective of the designer’s personal style. It is usually the style and preference of someone else.

Apart from the design aesthetic, also take into account other factors including the level of expertise. It is not good enough that the site is visually appealing. Does the website show a high level of professionalism? Ideally, a well-designed website must adhere to all the legal requirements such as a private policy and copyright information. It could also contain things such as a branded favicon, e-commerce and email opt-ins, just to mention a few. As you go through various portfolios, you should be able to find one designer who can come up with your preferred design.


If you are a small business owner and you need a small business website design, costs are an important consideration. Marketing your business through a website is a great idea. But, make sure that you do not overspend in the marketing area, otherwise you will not have enough money allocated to other areas of the business. You need to consider the requirements for your new site as well as your available budget.

Websites are never cheap but investing in a well-designed website is essential to ongoing lead generation. By having an online presence, customers will be able to see what you offer and your point of difference. Your website is where a large percentage of potential clients are going to learn about you and your product or services. You’ll soon see the benefits of online marketing.


When looking for a web designer, you should also take into account the issue of deadlines. When do you want the website to be launched and can the designer meet that deadline? All this bearing in mind that the designer will first show you a draft and chances are that some revisions will be necessary. You can find a designer who can do the job in a matter of weeks and others who take longer. If you opt for a renowned designer, you can be placed on a waiting list as they usually have a long list of clients to assist. Instead, consider a boutique website designer who limits the number of clients they have.  Boutique web design takes you away from websites built exactly like your competition and can be completed in a short timeframe!


How your website is designed will ultimately determine the response you get from potential customers. If it is expertly designed and well maintained, the chances of growing your business are very high. On the other hand, a poorly designed website will not do you much good. Always keep in mind that your website tells all the people that visit your site a lot about your brand and whether your company is run professionally or not. Figuring out how to choose a web designer can be tricky, but the guidelines discussed in this article should make the process easier for you.

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About Shelley

I have over 25 years of organisational development, corporate management and human resources experience. My experience includes managing online learning, as well as managing the design and delivery of internal and external communication and marketing for major change projects. I have extensive experience in managing projects from cultural change to implementing enterprise-wide IT systems.

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