Digital marketing is what allows your business to thrive in a digital world. Digital marketing campaigns encompass many different aspects, from social media marketing to email marketing and search engine marketing, including search engine optimisation.
It’s not all about interrupting what you do though! Digital marketing can also be a way for companies to create what they do in a way that inspires and entertains you.
Think about what social media content makes you want to engage with it?
- The clever Twitter thread from the customer service account of your favourite company might make you laugh or feel heard (and subsequently lead to better customer retention rates)
- A funny Instagram post, or a beautifully crafted YouTube video might make you feel like what they’re doing is what you should be buying
- The heart warming blog from the company’s CEO about what their business does to help people in need can inspire and empower others.
High-quality digital marketing strategy has been a great way to target needs that people previously didn’t know they had.
It is an ideal way for companies to show off their design skills or promote new products while also using existing customer data to engage customers through the web, email and social media.
Digital marketing is what makes sure you know about a company, what they do for people like you and me on a day to day basis. It’s what creates awareness of their brand by connecting with your emotional or intellectual needs through social media posts, sponsored ads in your news feed, email campaigns – all the digital channels we use to connect with what’s happening in the world.
This post will cover three of the most important reasons why digital marketing is so vital for any company that wants to succeed online.
1) Digital Marketing Campaigns Create Awareness
When you think about how we interact with brands nowadays, what immediately comes to mind? Chances are you think of ads on your social media feeds, sponsored posts in your news feed, or even ads at the end of a YouTube video.
Digital marketing doesn't have to be intrusive
Digital marketing isn’t just what companies do to interrupt what you’re doing; it’s what they do to create awareness for their brands. Whether it’s through social media ads, blog posts, or email marketing campaigns, digital marketers are what make sure you know about a company.
Central to this are strong marketing messages and a well thought out marketing campaign.
The best digital strategists know what they’re doing. They have the necessary knowledge to create ads and campaigns that are informative, entertaining, or even shareable so you remember what company is behind it when you’re scrolling through your news feed.
Authenticity is key to any digital marketing campaign
To keep a brand popular in the digital age, businesses need to work on their marketing. If not handled well, customers may forget a company’s products or services exist.
To avoid being forgotten, digital marketers focus on: visibility and accessibility, content production and focus groups of customers, and what’s called “authentic content” or what the company does itself.
Brand awareness is the goal
Brand awareness through digital marketing is a way to show people what you have. It increases how many people are aware of the product or service and can also make what you have more desirable – this generally results in an increase in website traffic.
2) Digital Marketing Increases Traffic
Digital marketing helps increase website traffic by getting your content found through search engines like Google or Bing, which then sends site visitors your way. Search engine optimisation (SEO) is an essential component in digital marketing.
One advantage of SEO is that it will help your company rank higher for keywords that people use when they’re looking for what you offer.
Digital marketing helps engage your target audience by giving them what they want, which is a more tailored customer experience and stronger relationships with the company.
One way to do this is through social media platforms like Facebook or Twitter; these sites have so much information on everyone’s lives and interests, it gives marketers an opportunity to target website visitors in ways other than just ads. This approach has helped many businesses grow their viewership immensely over time!
Online marketing attracts new customers
Digital marketing is a way to reach new customers. You can do this by using different channels like blogs, email newsletters and videos.
With technology being what it is, and people spending more time on the internet than ever before, digital marketing has been a great way for companies to reach new customers in different regions.
Search engine marketing strategies
Blogging is a great digital marketing tool because it offers content that can help improve your rank in search engine results. A blog post, for example, may meet one of three criteria: It’s informative, entertaining or interactive – and will likely keep people coming back to your site again and again.
When you publish posts on an ongoing basis, visitors will be more apt to explore what other pages are available on the website through links embedded in each blog post.
3) Digital Marketing Generates Revenue
The third reason why digital marketing is important is that it generates revenue. Digital marketing is what makes the business money. If a company’s digital marketing strategies are not effective, then they will lose out on potential customers and revenue. Digital marketing is what brings in customers to the store. If a company’s digital marketing strategies are not effective, then they will have failed with bringing in any customers at all.
Social media marketing strategy is critical
Another one of the most crucial aspects of digital marketing for newbies, involves networking via social media platforms such as Facebook, Instagram or Twitter.
Businesses don’t even necessarily need paid social ads. By creating high-quality content on these popular sites, you can reach out to new people by interacting online and building relationships – which could lead to future sales opportunities!
These two examples give just some insight into what an important role digital marketing plays in the world today.
A strong social media presence can improve your sales online. If you’re struggling to get engagement on your social media accounts, you need to examine your marketing message.
However, if your following likes what you’ve got to say, there are options to increase your brand’s reach. Like Google Ads, paid advertising is one way to boost your marketing funnel. Paid social media advertising can boost your posts to people who normally wouldn’t see your page.
It’s important to remember that even if you’ve got plenty of followers, the best approach for your business could be engaging marketing specialists to boost your brand.
What happens if you don't have a digital marketing strategy?
One of the reasons why it’s so important that you have a digital marketing plan is because of what happens when you don’t have one! If people do not market their products, then their business will fail with no chance for recovery. The need to update your content and promote yourself online becomes more essential than ever before if you wish to succeed as an entrepreneur or company owner – but what many newbies often forget is just how crucial social media sites are for promoting oneself too!
Imagine trying to sell a product that nobody knows about. Well that is a reality if you don’t employ digital marketing techniques. A strong marketing message can introduce your business to a whole new world of opportunities that traditional marketing might not tap into. By creating valuable content, focussing on lead generation and improving search engine rankings, your customer engagement can improve. Suddenly, your side-hustle or start-up could become a successful business – all thanks to digital marketing channels.
Conclusion
Digital marketing, or what is sometimes called “online marketing” or “online advertising,” is a great way to get your name out there and make new connections with potential customers! If you don’t have a website yet, it’s best to invest in one so that you can start catching up on this essential form of online promotion – whether for business purposes or just personal use! So what are you waiting for?!
Get started today by booking in for a free marketing assessment to see how Little Fat Birdie, a Brisbane-based digital agency, can help promote your brand and increase your brand awareness, site traffic and ultimately, your revenue. Little Fat Birdie is a digital marketing agency in Brisbane with a focus on digital strategy and content marketing. We’ve got a strong marketing team with industry expertise, who can focus your online channels, engage target audiences, and increase your web presence.
